Nine signals. One verdict. Evidence on every score.
Every report scores 9 signals that decide whether visitors understand, trust, and act on your page. Each one carries an independent score (1–10), a confidence percentage, 1–3 concrete strengths, 1–3 concrete issues, and 1–3 pieces of quoted evidence from your page. Then the nine scores are weighted by your page's classified purpose — because direct sales, demo requests, and content pages don't live or die on the same things.
Instant appeal
First-impression design and hierarchy: does the page feel credible and on-brand for your audience before they read in depth?
Clarity
How quickly someone can understand what you offer, who it is for, and why it matters.
Information architecture
Structure and flow: sections, scanning, and whether people can find what they need without getting lost.
Credibility
Trust and proof: specificity, social proof, and evidence behind your claims.
Message consistency
Whether headlines, body copy, and CTAs stay aligned with the same audience, promise, and goal.
Motivation
Desire and urgency: benefits, emotional pull, and reasons to move forward now.
Friction
Cognitive load and obstacles: confusing navigation, heavy forms, clutter, and anything that slows action.
CTA strength
The primary call to action: visibility, wording, and how obvious the next step is.
Mobile UX
Small-screen experience: readability, touch targets, layout, and speed on phones.
Want the full methodology? The Methodology page documents the question each signal answers, what we look for, why it matters, and the research that informs the heuristics — Lindgaard on first impressions, Cialdini on social proof, Baymard on checkout friction, Kahneman on loss aversion, MECLABS' Conversion Sequence Heuristic, Nielsen Norman on scanning patterns, Apple HIG and Google Web Vitals on mobile.
Score your site on all nine signals
1 free scan. ~2 minutes. No setup, no analytics tag, just a URL.